It all starts with a nickname: Cochi.

This is how the creator of the brand renamed himself.

In the suburbs, Cochi refers to the head, but for him, this word has taken on an even stronger meaning:

that of the person who thinks, who has ideas, who imagines.

A term that symbolizes ambition, vision, the desire to become someone, to create.

Cochi is the one who wants to highlight what is happening in our thoughts.

So what better than COCHI to illustrate our world through what we wear?